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Coverage in The Times, The Evening Standard, The Guardian, The FT, The Independent and Good Housekeeping has given the whole centre a higher profile
We came across the English Wine Centre (EWC), near Alfriston in Sussex, while researching the Visit Sussex Vineyard and Microbrewery Trail. The owners, Christine and Colin Munday, told us about their plans to launch five stylish boutique guest rooms in spring 2011, and we proposed a short-burst PR campaign over six months, focusing on the launch of the rooms but also raising the profile of the centre as a whole – including the onsite Wine Shop and superb Flint Barn Restaurant. The campaign secured coverage in several national newspapers and generated enquiries and bookings for our client, as well as increased awareness of their brand.
Photo: English Wine Centre/Chris Caldicott